FACT: Business gets done online and that goes for recruitment too. Some people naturally use what’s available online to their advantage,they are the ultimate social jobseeker, however the non social jobseeker struggles and makes enormous mistakes.
This isn’t a rant about digital dirt as I cover that here in the post Digital Dirt and I urge you to read it if you’re not sure what digital dirt is all about, it will make your toes curl!
So what’s going wrong? What are the huge mistakes that jobseekers make?
Even if you feel desperate you must never let desperation show it’s face, employers and recruiters do not like the smell of desperation. Instead of making an employer/recruiter feel confident that you’ve carefully researched the company and are making the right choice they’ll be concerned that you really don’t care and will take anything for the sake of having a job, who wants someone like that?
Someone who constantly whines on Twitter “i need a job” will not attract employers or recruiters, they will do the opposite and repel them instead.
Not being unique
So what makes you different? Let’s say there’s six other people who want to work at the same company, who want to do the same job, who’ve connected and are chatting in the company community. Now, you all have roughly the same experience, the employer thinks each one of you could be suitable for a future position, so why should an employer choose you above anyone else? This is a big mistake many jobseekers make, by not having a U.S.P (unique selling point) you don’t give an employer/recruiter a stand out reason to choose you.
You should take note, if you don’t stand out, then you’ll find it very difficult to attract employers/recruiters on line in the first place.
Are you a job seeker who complains that in order to do a particular job you’ll need to get a qualification, learn a new skill or have at least six months experience. How much do you want to work for that company? If you really want it you’ll get the experience, you’ll learn the new skill, you’ll study and get the qualification. You can’t even use the excuse that coaching is expensive because there’s so many free online resources that can help you get more qualified for a job. The world we’re in is forever changing and you have to change with it, especially if you’re thinking about getting a digital job, you cannot afford to stagnate. Do not be one of those candidates who never evolve.
Not joining groups
Groups are everywhere on the internet but many job seekers have no job strategy and don’t realise that joining groups can be highly effective. Someone looking for a tech job would benefit from joining tech groups on meetup.com. These groups of people ( communities) look out for each other and open doors to opportunity for each other, it’s always about who you know. Someone looking to get into the financial industry would benefit from joining financial groups on Linkedin, someone wanting to get into marketing should get chatting in communities on Twitter as well as other platforms. If you’re not sure where these groups are then a starting point is to follow an influencer within the industry you want to break into, see where they’re hanging out and who with, then get involved.
Not employer hunting
Many job seekers do exactly that, seek jobs, sometimes any job, this is wrong. Before you do any seeking or hunting you have to hunt the employer and research what that there is to know on the company you want to work for. Today all that information is at our fingertips so there’s no excuse not to find out what makes the company tick and why you’ll be an important cog in its wheel. When you do your research properly you’ll know who it is who does the recruiting, you’ll find out where they hang out online, you’ll make contact. Having a strategy and knowing what tactics to use will make securing a great job, not just any job, a lot easier.
These mistakes are happening every second, just search “I need a job” on hootsuite or tweetdeck and see how many people are saying the same thing FACT: It doesn’t work, it’s a big mistake.
Julie Bishop Jobhop.co.uk
Follow Julie on Twitter @jobhopjulie
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