Tag Archives: social media

Social Media Week Gave Us A Chance To Talk About Jobhop

For Social Media Week 2014 I co-organised with Chris and Sara Greenfield ( Bright Yellow Marketing ) an #EpicHootup It was probably the biggest Hootup seen in Europe and it was held in my home City of Norwich.

The Hootup had to offer attendees a chance to witness some great speakers talk about social media, understand how Hootsuite could help propel their businesses and how the certified Hootsuite trainers used the dashboard on a day to day basis.
The whole event was put on to approximately 300 attendees, absolutely free.

I got a chance to chat about Jobhop, what our mission is and the challenges we have, as well as how Hootsuite now makes our social media management easier than it was before.

Other speakers were

Sean Clarke from SeanClarke.com AKA The web guy ….See his Epic Hootup presentation here Practical tips for using social media for your business

Ian Pollard from Auto Trader

10 steps for putting social media strategy into acton 

Sophie Jewry from Brand Kitchen

Save your sanity & plan your promotions 

Stuart Flatt from AverageJoesBlog.com

Content shift The effects of social media 

Chris Greenfield

The Hootlet & its hidden feature 

Laura Holland

Ese’s direct social media 

Adam Gray

Author of Brilliant social media

Ellie Matthews

Virgin Money 

Paul Grenyer

Naked Element 

Gareth Hannaford

JHM Productions 

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Julie Bishop Jobhop.co.uk

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Research The Company Before Your Interview

research the company before an interview

You know that researching a company before an interview is important, it shows that you’re genuinely interested. Where do you start? Just how do you go about researching a company?

You’d be wise to follow these few steps to research the company before your interview

Do a Google Search

The first thing to do is run a Google search on the business. This will bring up the website, any social media accounts and any websites the business may have been mentioned on. It’s useful for finding out  about any news, old and new, interviews given in local papers or magazines, & what developments are to come ..i.e expansions

Look for any achievements, awards or announcements the business has made. These always make great positive chats at the interview

If you know who is interviewing you, do a Google search on that person. When you don’t know the person’s name, search the CEO of the business to find out more about him or her.

Check Social Media

Do your research across the social media platforms. You will find out who’s connected to the business, employees and suppliers, listen to their conversations, what are they saying about the company? It’s worth looking at how often the company tweets or posts on Facebook or how active they are on any other social media platform. This shows that you’re interested in how they’re reaching out to their customers, it will also show you if they’re not.

Start interacting with the business if you don’t already. Comment on status updates or retweet their posts to your own followers. This approach will make the company aware of you but it will also  give you the chance to check to see how fast they say thank you to retweets and comments. Are they a company whose on the ball?

Review sites

Research the products and services that a business has. Do a search into the older products and newer items that the company are developing. Do they sell any of their products or services on sites which allow people to review them? What are their customers saying? This is easy to do if you’re going for an interview at a hotel or a restaurant as Trip Advisor will be able to give you plenty of information on what their customers have to say. This shows that you’re interested, you have an understanding of where they’ve come from, where they’re going and what it is they’re trying to achieve. If the customers reviews are negative then perhaps you’re the person that they need to change that. This research will help you show the company that you’re able to assist them with their further development.

Don’t Forget Yourself

Finally, do a quick Google of yourself. What are prospective employers going to find if they search for you? This will help you be prepared for questions. If you find any digital dirt then you’ll need to clean it up immediately.

Research is important. You need to know as much as possible about the business to show them you’re the one for the job.

JOIN Jobhop NOW 

Alex James Jobhop.co.uk

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You Wont Get A Job With A Klout Score Of 30!

Your Klout score could get you a job

How’s your influence across your social media networks? What’s your Klout score? These are the questions that forward thinking businesses are asking and other businesses will also be asking in the future

It was so easy when you just got “Googled” whenever you applied for a job but now you have to deal with your Klout score being checked too.

Just as Sats scores students, Founder of Klout Joe Fernandez believes that the Klout score will become an “ingredient” in job interviews, which is definitely the case if you wanted to work at Klout!

Klout says “Be known for what you love” It also says “When you share something on social media or in real life and people respond, that’s influence. The more influential you are, the higher your Klout Score.”

So if you’re the GoTo person for certain topics online, people respond to what you say and share your message, you’re influential, that’s valuable to a company

Klout pulls in data from many social media platforms & monitors your activity on each one over a period of time.

In short Klout looks at who you influence, who retweets/shares your posts, likes them comments on them etc.. It also checks your networks, who you’re connected to, the full influence of your network, your amplification, it then delivers you a Klout score

If a company is looking to recruit for a marketing role, public relations or a sales position, one of the easiest ways to qualify candidates pre interview stage is to make sure they have a high Klout score. What about a high street fashion store? Do you think they’ll look at applicants Klout scores? They’d be silly not to, if they take on a fashionista who’s influential online it will probably mean they’ll sell more clothes, because of the influence that person has.

Understand that these companies want the best and a scoring system makes the process easier for them. Going forward recruiters will collect communities of high klout scorers, categorise them into industries and job roles, engage in those communities and invite them onto hangouts/skypes when there’s wind of a company expansion.

To make sure your Klout score is high and looks good for employers:

  • Connect all your social media accounts with Klout
  • Chat and engage in communities
  • Connect with like minded people
  • Put out good content which will be shared
  • Stay active.. Your Klout score can go down as well as up, if you stop your activity you’ll notice your score drop

There are other social media influence score systems about but for the time being it looks like Klout is the current leader

Back in March 2014 Klout was bought by Lithium Technologies for $200m.  Lithium Technologies  is a provider of customer experience solutions and they have game dynamics at its core, so expect a lot more scoring to come!

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Julie Bishop Jobhop.co.uk

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OMG I’ve Been Invited To An Interview On A Google+ Hangout

Having an interview on Google+ hangout

Have you been invited to an interview on a Google+ hangout yet?

More & more companies are using Google+ hangouts to conduct interviews. I come across candidates asking for advice about these on reddit  so I knew a post was required to help anybody else who has never done an interview on a Google+ hangout before.

What is a Google+ hangout? 

Basically it’s a free video chat which can be conducted one to one or with up to ten people on the same chat. An interviewer will most likely use it one to one but sometimes they may invite a group of applicants at once onto the call, that’s more likely to happen if they do an initial show case of the company. A hangout can be done via desktop, laptop & mobile devices.

If you haven’t got a Google+ account then that would be your first step, if a company wants to hold their  initial interviews this way, you don’t want to throw a spanner in the works by not having an account. Go & set up an account on Google+ 

Once you have a Google+ account you can get the hangouts app for your mobile, this is always advisable as you never know when you could be invited to join an interview.

Having an interview via Google+ hangout can be equally as good for you as it is the employer, just take these few things into consideration:

  1. No travel required
  2. Can be done whilst you’re mobile
  3. Get a feel for the employer before committing to a face to face interview
  4. Less pressure on you as you’re in your chosen environment, not theirs
  5. Demonstrate your good online communication skills
  6. Demonstrate your understanding of technology
  7. You’re able to have your notes at hand, out of the interviewers sight
  8. You can have their website up whilst you ask them questions

What should you do if you’re invited to an interview on a Google+ Hangout? 

Once you’ve accepted the invite then just like you would for any other interview you must research the company, and the job role you’ve applied for or they’ve sourced you for.

Go into the Google+ Hangout by yourself ( you can do this ) and get familiar with the whole layout. You will see that once you’re in the hang out you have the facility to screen share, so organise any documents you’d like to share. There’s a tool box which will give the ability to add your web site details underneath your video on the call, this would be good to use if you have a blog or website you’d like them know about.

There’s a chat box which is good to use during conversation.. For example if you’d like the interviewer to view a pin board you’d created about the tourism industry then you could just type the Pinterest link into the chatbox for them ( By the way it could be a pin board about anything, tourism just came into my head first)

Once familiar with the layout then have a few practise runs so you don’t stumble on the day, the last thing you want to do is hold everything up.

When you do get an invite make sure you have good internet connection, always remember if you’re mobile on the actual day head to somewhere where you know you’ll get good connection at the time of the interview.

A few Do’s to remember 

Make sure you’re dressed appropriately for an interview, if you happen to be at home it doesn’t mean you can show up in your pyjamas

Clear your desk top from any distractions Do Not start reading your Twitter messages half way through the interview

Tell your family that you’re on an interview, you do not want sisters,brothers, Mums, Dads, partners  or dogs walking in and disturbing the interview.

If your chair swivels put it on lock as you swivelling in your chair constantly can be very distracting for the interviewer

Remove gum from your mouth

And never answer your phone whilst being on an interview, you wouldn’t do it normally face to face so don’t do it virtually either!

JOIN Jobhop NOW 

Julie Bishop Jobhop.co.uk

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Could Snapchat Get You A Job?

Get a Job using Snapchat

Have you heard about companies taking job applications through Snapchat? If you’ve not heard of Snapchat it’s a photo messaging service that deletes the photo after a set amount of seconds.  There are some companies that have accepted job applications in this way successfully. Recently a pub in Ireland only used Snapchat to recruit and had many innovative, creative candidates apply, the exact type of candidate they were looking for. It is easy to use, convenient and gets all the information across that an employer initially needs to decide whether to go further with the application.

Could Snapchat get you a job?

Snapchat could possibly as long as you follow a few rules.

Is Your Preferred Company on Snapchat?

Before you even start, you need to know whether the company you want to apply to is on Snapchat. Many are but not all of them. If they’re not on there then you can take a guess that this messaging app isn’t going to help you. If they are, find out their usernames and start following their activity.

Snapping an Image of Your Resume

Don’t get a full shot of your CV all in one, you want to keep it short, sweet and relevant. The best thing to do is to snap your contact details, even Twitter handle or your Linkedin details along with your name. This is more likely to get companies to respond to you.

One good tactic is to snap what the company brand means to you. Doing this shows that you’re interested in the company , you’re being innovative and if you’re passionate about the brand then working there wont feel like work.

Get the Right Time

Don’t snap a company in the middle of the night!  9am-10am is probably the best time to send your snap to a company. Do your research, find out if you can from any inside connections who may be able to tell you optimum times to snap at.

Make a Good Impression

They say you have 7 seconds to make a lasting first impression, which is brilliant because on Snapchat  you get up to 10 seconds! You can set the snap from 1 second long up to 10 seconds long. That 10 second snap could mean the difference between being ignored or getting the job in your dream industry.

Could Snapchat help you get a job? Possibly. More and more companies are using the messaging app as a way to streamline their application process, but you need to use it effectively. Think about the important information you need to get through in a snap and aim to make a great first impression, as seconds count!


Alex James

Community assistant at Jobhop

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3 Reasons Why You Suck At Social Recruiting

You suck at social recruiting

You’ve heard that social media is a powerful tool for finding great candidates and where it’s at is social recruiting. You’ve tried recruiting with social media but you’re still struggling, it’s not the platforms, it’s you and how you’re using them. It’s important to use them effectively and efficiently to make the most of your time. Here are three reasons why your social recruiting sucks.

You’ve Not Built A  Community

One of the first things you need to do is build up your community. This starts off as people following you because they know you’re the person with the knowledge of the industry they want to break into, or stay in and you’re the GoTo person to get them a job placement. Eventually your community will grow in a way where you can just cherry pick good candidates. You have to spend time building your community as there’s no point just posting stuff out to nobody. It’s important to update your profile regularly, and share interesting and informative content.

You’re Just Posting Job Vacancies

Do not use social media as another job board, social recruiting is much more than that. It’s time to start posting about things happening within the company or industry you recruit for, news surrounding your industry, future expansions and tips and advice to help your community. If you have a blog, tweet the updates from that or share a link on your Facebook page.

This content engages people. They become interested in your company or your industry you recruit for, they’ll start to think how their skills could work for you and they’ll choose you over your competitors.

You’re Not Using Hashtags

This is very important, platforms like Twitter, Instagram, Facebook and Google+ all use hashtags. People search for hashtags to find something that interests them, rather than having to go through all their newsfeed. Use hashtags like #marketingjobs #digitaljobs #career If you don’t use the hashtags, you’re missing an opportunity to reach a wider audience.

You can also use location specific hashtags especially if you know that many people would want to work there e.g #finance #career #london   As a rule try not to use more than three hashtags as it can then start to look a bit spammy.

It’s time to use your social media as effectively as possible when it comes to recruitment.. You need to be engaging and interesting, this will keep good candidates hooked and in one place for when the time is right to invite them in for an interview.


Alex James

Community assistant at Jobhop

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I Want A Social Media Job But Which One?

social media expert certificate

I hear it all the time “I want a social media job” It’s good that there’s focus on what job is wanted but there’s so much to social media you have to ask “what type of job in social media?”

If you’re someone who’s decided that social media is the path you’d like to take but not sure where to place yourself in this field, then this post is for you.

There is a definite need for many social media jobs within companies.

Customer service 

Companies are beginning to realise that their customers are using social media to vent their anger instead of calling and having to wait in a queue for ages. If you’re good at customer service and you’re good at keeping customers calm on Twitter or whatever platform they choose to display their annoyance, then this role could be well suited to you. Turning negative situations into positive outcomes can be challenging but very satisfying, to do it online is a skill and one that will become more and more in demand.

Remember it’s not always going to be the negative stuff as you’ll also be acknowledging customers who are happy with their products or services too.


Think Brand …Perhaps the company you work for needs to change brand perception or increase awareness of the brand and the company message. The company you work for will want their brand to dominate and leave the competitors behind. Your job is to put a strategy with all the tactics in place, to be carried out by your team.

This could be to make sure that your brand is associated with major events and you get everyone talking about it on Twitter using the allocated #hashtag. Your role could be to successfully launch a new product, how will you get your loyal customers to like the new product and tell all their friends about it? That’s your job, you’re the ideas person, the campaign creator..there you go a new job title!

Community manager

Giving out knowledge of the brand, its products, its services, and capitilising on real time situations..for example if you’re a coffee shop and one of your customers tweets that they’re having a bad day, how wonderful would it be if that customer received their regular latte to their office because you organised it.  Would that customer ever go anywhere else for their coffee in the future? Would that customer tweet about your coffee and tell all their friends? What if that customer had 10,000 followers on Twitter? What if they had the same on Instagram? Knowing your community & what makes them tick is definitely required by companies as they compete with their competition. It’s great to get customers but the community manager is the one that loves the customers & looks after them & keeps them loyal to the brand.

Social Advertising 

We’re not talking traditional advertising and we’re not even talking about advertising online as in PPC or retargeting, we’re talking social. For example how do you reach a community of snowboarders and get them to rave about your new snowboarding widget? You must know what platforms your snowboarders are hanging out on and be able to create adverts that are socially acceptable in that community. You need to be an innovator of social ideas for your product or service, to be able to get placement and be able to maximise all opportunities for the best exposure. This is paid media so your job is to get to as many targeted people whilst keeping the costs of advertising to a minimum and making it work.

Content creation

Are you good at writing great content? Now think sticky content, that means it has to stick in peoples minds. It doesn’t stop there because once you’ve created the content you have to know how to distribute it? How many ways can one piece of content be distributed? For example could it be a blog post as well as a podcast as well as a slideshare presentation and so on. You should also be able to call upon contacts within the industry, can they distribute for you? For example if you’ve created a report how many bloggers could you get to write about your report and feature it on their website?

Social recruiter 

Companies are beginning to realise that recruiting via social media is more cost effective for them and they’re able to reach talent a lot faster. Some companies require internal recruiters who are able to tap into peoples online profiles quickly, build relationships with them and create a community of talent to cherry pick from. Social recruiters should also understand “marketing the internal brand” and use social media and the company website to promote it.

Do you now have an idea of what social media job you’d like to do?

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Julie Bishop Jobhop.co.uk

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How Do You Become A Global Community Manager At Castrol?

Alex Pollock  @socialpolly

Today we’re chatting to @socialPolly AKA Alex Pollock 

Our Jobhop community would love to know how did you become a global community manager at Castrol?

It was a random call out of the blue one afternoon – my name had been recommended to a headhunter/recruiter who had the role to fill at BP/Castrol, and it sounded really interesting to me. It came at a convenient time too, as I was coming towards the end of a short-term contract with Carphone Warehouse, managing their social media. I put my details forward for the role, had an interview the following week and was offered the position a day or so later.

What is a typical day for you? 

My day in community management is probably not the typical or norm. Unlike most, I don’t manage the social (“off-domain”) channels for Castrol – at the moment, we have agencies and digital support to assist on that front. My role within the organisation sits within a new flow of working in which we’ve developed a new B2B online community for our global distribution partners to join and engage with in. It’s invitation-only, and has some fantastic features which allow for immediate translation in 12 languages, as well as a few other cool elements.

What skills or qualifications do you need to get such a great job? 

It’s a really tough question, because you can’t necessarily go to university and study community management (that I’m aware of!). A solid understanding of communications and the English language are absolute musts, I would say. And some marketing understanding is always a bonus. There are a number of certifications through a range of companies that you can enrol yourself on. I attended a Social Media & Digital Branding training seminar hosted by the IAB a few years back, and more recently, a Community Management Certification in Germany delivered by Lithium, who are the platform providers for our online community. The Institute of Direct and Digital Marketing (IDM) run a few good courses too.

Your @socialPolly Twitter has tweeted over 46,000 tweets, what do you tweet about? 

That figure might sound a lot, but I first registered for Twitter back in January 2009! Putting that into context, it’s around 20 tweets per day – which really isn’t that many. Its really easy to have an opinion on absolutely everything, and comment whether it’s appropriate or not – but I tend to shape my tweets and conversations around the main things that interest me: social media, community management, my work, and my friends/network. A lot of people ask me what they should tweet about, and I think the simplest question to ask is “What has my attention right now?” – that’s what you should be tweeting about.

What advice do you have for anyone wanting to do something similar?

I would advise anyone who’s interested in getting involved in community management, to get some experience – there are plenty of marketing agencies that offer junior roles and help to progress individuals through their clients and business. I was agency-based for 5 or 6 years before I headed client-side, and having that agency experience is essentially my version of ‘learning my trade’.

Is Twitter where you like to hang out most?

I’m a big fan of all social networks, and immerse myself in a range of massively popular channels, and a lot of emerging social networks too. I connect them altogether too, so if I’m posting an image on Instagram, it gets posted to Twitter and often Pinterest too without the hassle of switching apps/sites. Twitter is definitely where I spend more of time, and I probably spend more time ‘lurking’ that engaging. I use a dashboard to monitor a range of tweets/conversations around topics that I enjoy, and I read a lot of content that is shared by users who I don’t follow or engage with.

What do you do when you’re not working or hanging out online?

I’m just as social offline, as I am on. A lot of my spare time is taken up catching up with friends and family. I love to travel too! A firm believer that “travel is the only thing you buy that makes your richer”…

Follow Alex Pollock on Twitter @socialpolly 

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5 Big Mistakes The Non Social Jobseeker Makes

To say I need a job is a mistake

FACT: Business gets done online and that goes for recruitment too. Some people naturally use what’s available online to their advantage,they are the ultimate social jobseeker, however the non social jobseeker struggles and makes enormous mistakes.

This isn’t a rant about digital dirt as I cover that here in the post Digital Dirt and I urge you to read it if you’re not sure what digital dirt is all about, it will make your toes curl!

So what’s going wrong? What are the huge mistakes that jobseekers make?

Sounding desperate 

Even if you feel desperate you must never let desperation show it’s face, employers and recruiters do not like the smell of desperation. Instead of making an employer/recruiter feel confident that you’ve carefully researched the company and are making the right choice they’ll be concerned that you really don’t care and will take anything for the sake of having a job, who wants someone like that?

Someone who constantly whines on Twitter “i need a job” will not attract employers or recruiters, they will do the opposite and repel them instead.

Not being unique 

So what makes you different? Let’s say there’s six other people who want to work at the same company, who want to do the same job, who’ve connected and are chatting in the company community. Now, you all have roughly the same experience, the employer thinks each one of you could be suitable for a future position, so why should an employer choose you above anyone else? This is a big mistake many jobseekers make, by not having a U.S.P (unique selling point) you don’t give an employer/recruiter a stand out reason to choose you.

You should take note, if you don’t stand out, then you’ll find it very difficult to attract employers/recruiters on line in the first place.

Not evolving

Are you a job seeker who complains that in order to do a particular job you’ll need to get a qualification, learn a new skill or have at least six months experience. How much do you want to work for that company? If you really want it you’ll get the experience, you’ll learn the new skill, you’ll study and get the qualification. You can’t even use the excuse that coaching is expensive because there’s so many free online resources that can help you get more qualified for a job. The world we’re in is forever changing and you have to change with it, especially if you’re thinking about getting a digital job, you cannot afford to stagnate. Do not be one of those candidates who never evolve.

Not joining groups 

Groups are everywhere on the internet but many job seekers have no job strategy and don’t realise that joining groups can be highly effective. Someone looking for a tech job would benefit from joining tech groups on meetup.com. These groups of people ( communities) look out for each other and open doors to opportunity for each other, it’s always about who you know. Someone looking to get into the financial industry would benefit from joining financial groups on Linkedin, someone wanting to get into marketing should get chatting in communities on Twitter as well as other platforms. If you’re not sure where these groups are then a starting point is to follow an influencer within the industry you want to break into, see where they’re hanging out and who with, then get involved.

Not employer hunting 

Many job seekers do exactly that, seek jobs, sometimes any job, this is wrong. Before you do any seeking or hunting you have to hunt the employer and research what there is to know on the company you want to work for. Today all that information is at our fingertips, there’s no excuse not to find out what makes the company tick and why you’ll be an important cog in its wheel. When you do your research properly you’ll know who it is who does the recruiting, you’ll find out where they hang out online, you’ll make contact. Having a strategy and knowing what tactics to use will make securing a great job, not just any job, a lot easier.

These mistakes are happening every second, just search “I need a job” on hootsuite or tweetdeck and see how many people are saying the same thing FACT: It doesn’t work, it’s a big mistake.

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Julie Bishop Jobhop.co.uk

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Get A Digital Job In 4 Strategic Steps

Digital jobs

The world is digital, and you need to keep up.

Many companies are focusing on digital media jobs, whether that’s in social media marketing, content creation or working in web design. If you’ve decided it’s time to make the move into a digital career try putting these four strategic steps into practice.

Boost Your Online Reputation And Presence

You’re not going to get a job in social media marketing if you can’t market your own social profiles. Social media marketing isn’t the only digital job that will pass you by, all the other digital jobs will pass you by too if you’re not current and present. It’s so important to have a good online presence and a good online reputation.

Find Something You Love

Not all digital jobs are going to be right for you. You may love web design, or being a community manager but you may loath the idea of creating advertising campaigns. It’s time to do your research into the different digital jobs available, find the ones that interest you. Once you’ve found the areas that excite you, develop your skills and get as much experience as possible, this may mean doing some voluntary work at first. Ask yourself are you excited and passionate about what it is you want to do? If you are you will naturally put more effort in which will come across in any applications you make.

Keep Up To Date

The world of digital media is changing on a daily basis and you have to keep up. New applications are developed, algorithms are changed and new techniques are found. It’s up to you to do the continual research to stay on top of it all. An employer will always want someone who can keep their business up to date on all the new techniques and tactics.

Have Some Employer Attraction

What industry is it that you want to work in? Become a thought leader, put your views and opinions out there across the social networks. The idea is that the ideal employer within the industry that you want to get into will see your posts, hopefully like your ideas & reach out to connect. Once a connection is made you can build on forming a relationship. Many employers and recruiters read the posts of many bloggers and sometimes those bloggers become employees, so get blogging, write about the solution your potential employer is looking for. We call this attracting your employer.

It is possible to get a digital job. The strategic steps above will help find your passion, find your job  or get the right job to find you.


Alex James

Community assistant at Jobhop

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 photo credit Intel Free Press