You’ve heard that social media is a powerful tool for finding great candidates and where it’s at is social recruiting. You’ve tried recruiting with social media but you’re still struggling, it’s not the platforms, it’s you and how you’re using them. It’s important to use them effectively and efficiently to make the most of your time. Here are three reasons why your social recruiting sucks.
You’ve Not Built A Community
One of the first things you need to do is build up your community. This starts off as people following you because they know you’re the person with the knowledge of the industry they want to break into, or stay in and you’re the GoTo person to get them a job placement. Eventually your community will grow in a way where you can just cherry pick good candidates. You have to spend time building your community as there’s no point just posting stuff out to nobody. It’s important to update your profile regularly, and share interesting and informative content.
You’re Just Posting Job Vacancies
Do not use social media as another job board, social recruiting is much more than that. It’s time to start posting about things happening within the company or industry you recruit for, news surrounding your industry, future expansions and tips and advice to help your community. If you have a blog, tweet the updates from that or share a link on your Facebook page.
This content engages people. They become interested in your company or your industry you recruit for, they’ll start to think how their skills could work for you and they’ll choose you over your competitors.
You’re Not Using Hashtags
This is very important, platforms like Twitter, Instagram, Facebook and Google+ all use hashtags. People search for hashtags to find something that interests them, rather than having to go through all their newsfeed. Use hashtags like #marketingjobs #digitaljobs #career If you don’t use the hashtags, you’re missing an opportunity to reach a wider audience.
You can also use location specific hashtags especially if you know that many people would want to work there e.g #finance #career #london As a rule try not to use more than three hashtags as it can then start to look a bit spammy.
It’s time to use your social media as effectively as possible when it comes to recruitment.. You need to be engaging and interesting, this will keep good candidates hooked and in one place for when the time is right to invite them in for an interview.
Community assistant at Jobhop
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