Tag Archives: social media

3 Reasons Why You Suck At Social Recruiting

You suck at social recruiting

You’ve heard that social media is a powerful tool for finding great candidates and where it’s at is social recruiting. You’ve tried recruiting with social media but you’re still struggling, it’s not the platforms, it’s you and how you’re using them. It’s important to use them effectively and efficiently to make the most of your time. Here are three reasons why your social recruiting sucks.

You’ve Not Built A  Community

One of the first things you need to do is build up your community. This starts off as people following you because they know you’re the person with the knowledge of the industry they want to break into, or stay in and you’re the GoTo person to get them a job placement. Eventually your community will grow in a way where you can just cherry pick good candidates. You have to spend time building your community as there’s no point just posting stuff out to nobody. It’s important to update your profile regularly, and share interesting and informative content.

You’re Just Posting Job Vacancies

Do not use social media as another job board, social recruiting is much more than that. It’s time to start posting about things happening within the company or industry you recruit for, news surrounding your industry, future expansions and tips and advice to help your community. If you have a blog, tweet the updates from that or share a link on your Facebook page.

This content engages people. They become interested in your company or your industry you recruit for, they’ll start to think how their skills could work for you and they’ll choose you over your competitors.

You’re Not Using Hashtags

This is very important, platforms like Twitter, Instagram, Facebook and Google+ all use hashtags. People search for hashtags to find something that interests them, rather than having to go through all their newsfeed. Use hashtags like #marketingjobs #digitaljobs #career If you don’t use the hashtags, you’re missing an opportunity to reach a wider audience.

You can also use location specific hashtags especially if you know that many people would want to work there e.g #finance #career #london   As a rule try not to use more than three hashtags as it can then start to look a bit spammy.

It’s time to use your social media as effectively as possible when it comes to recruitment.. You need to be engaging and interesting, this will keep good candidates hooked and in one place for when the time is right to invite them in for an interview.

JOIN Jobhop NOW

Alex James

Community assistant at Jobhop

Follow us on Google+
follow us in feedly


photo credit: birgerking via photopin cc

I Want A Social Media Job But Which One?

social media expert certificate

I hear it all the time “I want a social media job” It’s good that there’s focus on what job is wanted but there’s so much to social media you have to ask “what type of job in social media?”

If you’re someone who’s decided that social media is the path you’d like to take but not sure where to place yourself in this field, then this post is for you.

There is a definite need for many social media jobs within companies.

Customer service 

Companies are beginning to realise that their customers are using social media to vent their anger instead of calling and having to wait in a queue for ages. If you’re good at customer service and you’re good at keeping customers calm on Twitter or whatever platform they choose to display their annoyance, then this role could be well suited to you. Turning negative situations into positive outcomes can be challenging but very satisfying, to do it online is a skill and one that will become more and more in demand.

Remember it’s not always going to be the negative stuff as you’ll also be acknowledging customers who are happy with their products or services too.

Marketing

Think Brand …Perhaps the company you work for needs to change brand perception or increase awareness of the brand and the company message. The company you work for will want their brand to dominate and leave the competitors behind. Your job is to put a strategy with all the tactics in place, to be carried out by your team.

This could be to make sure that your brand is associated with major events and you get everyone talking about it on Twitter using the allocated #hashtag. Your role could be to successfully launch a new product, how will you get your loyal customers to like the new product and tell all their friends about it? That’s your job, you’re the ideas person, the campaign creator..there you go a new job title!

Community manager

Giving out knowledge of the brand, its products, its services, and capitilising on real time situations..for example if you’re a coffee shop and one of your customers tweets that they’re having a bad day, how wonderful would it be if that customer received their regular latte to their office because you organised it.  Would that customer ever go anywhere else for their coffee in the future? Would that customer tweet about your coffee and tell all their friends? What if that customer had 10,000 followers on Twitter? What if they had the same on Instagram? Knowing your community & what makes them tick is definitely required by companies as they compete with their competition. It’s great to get customers but the community manager is the one that loves the customers & looks after them & keeps them loyal to the brand.

Social Advertising 

We’re not talking traditional advertising and we’re not even talking about advertising online as in PPC or retargeting, we’re talking social. For example how do you reach a community of snowboarders and get them to rave about your new snowboarding widget? You must know what platforms your snowboarders are hanging out on and be able to create adverts that are socially acceptable in that community. You need to be an innovator of social ideas for your product or service, to be able to get placement and be able to maximise all opportunities for the best exposure. This is paid media so your job is to get to as many targeted people whilst keeping the costs of advertising to a minimum and making it work.

Content creation

Are you good at writing great content? Now think sticky content, that means it has to stick in peoples minds. It doesn’t stop there because once you’ve created the content you have to know how to distribute it? How many ways can one piece of content be distributed? For example could it be a blog post as well as a podcast as well as a slideshare presentation and so on. You should also be able to call upon contacts within the industry, can they distribute for you? For example if you’ve created a report how many bloggers could you get to write about your report and feature it on their website?

Social recruiter 

Companies are beginning to realise that recruiting via social media is more cost effective for them and they’re able to reach talent a lot faster. Some companies require internal recruiters who are able to tap into peoples online profiles quickly, build relationships with them and create a community of talent to cherry pick from. Social recruiters should also understand “marketing the internal brand” and use social media and the company website to promote it.

Do you now have an idea of what social media job you’d like to do?

JOIN Jobhop NOW 

Julie Bishop Jobhop.co.uk

Follow Julie on Twitter @jobhopjulie

Let’s connect on Google+
follow us in feedly

 

photo credit: martymadrid via photopin cc

How Do You Become A Global Community Manager At Castrol?

Alex Pollock  @socialpolly

Today we’re chatting to @socialPolly AKA Alex Pollock 

Our Jobhop community would love to know how did you become a global community manager at Castrol?

It was a random call out of the blue one afternoon – my name had been recommended to a headhunter/recruiter who had the role to fill at BP/Castrol, and it sounded really interesting to me. It came at a convenient time too, as I was coming towards the end of a short-term contract with Carphone Warehouse, managing their social media. I put my details forward for the role, had an interview the following week and was offered the position a day or so later.

What is a typical day for you? 

My day in community management is probably not the typical or norm. Unlike most, I don’t manage the social (“off-domain”) channels for Castrol – at the moment, we have agencies and digital support to assist on that front. My role within the organisation sits within a new flow of working in which we’ve developed a new B2B online community for our global distribution partners to join and engage with in. It’s invitation-only, and has some fantastic features which allow for immediate translation in 12 languages, as well as a few other cool elements.

What skills or qualifications do you need to get such a great job? 

It’s a really tough question, because you can’t necessarily go to university and study community management (that I’m aware of!). A solid understanding of communications and the English language are absolute musts, I would say. And some marketing understanding is always a bonus. There are a number of certifications through a range of companies that you can enrol yourself on. I attended a Social Media & Digital Branding training seminar hosted by the IAB a few years back, and more recently, a Community Management Certification in Germany delivered by Lithium, who are the platform providers for our online community. The Institute of Direct and Digital Marketing (IDM) run a few good courses too.

Your @socialPolly Twitter has tweeted over 46,000 tweets, what do you tweet about? 

That figure might sound a lot, but I first registered for Twitter back in January 2009! Putting that into context, it’s around 20 tweets per day – which really isn’t that many. Its really easy to have an opinion on absolutely everything, and comment whether it’s appropriate or not – but I tend to shape my tweets and conversations around the main things that interest me: social media, community management, my work, and my friends/network. A lot of people ask me what they should tweet about, and I think the simplest question to ask is “What has my attention right now?” – that’s what you should be tweeting about.

What advice do you have for anyone wanting to do something similar?

I would advise anyone who’s interested in getting involved in community management, to get some experience – there are plenty of marketing agencies that offer junior roles and help to progress individuals through their clients and business. I was agency-based for 5 or 6 years before I headed client-side, and having that agency experience is essentially my version of ‘learning my trade’.

Is Twitter where you like to hang out most?

I’m a big fan of all social networks, and immerse myself in a range of massively popular channels, and a lot of emerging social networks too. I connect them altogether too, so if I’m posting an image on Instagram, it gets posted to Twitter and often Pinterest too without the hassle of switching apps/sites. Twitter is definitely where I spend more of time, and I probably spend more time ‘lurking’ that engaging. I use a dashboard to monitor a range of tweets/conversations around topics that I enjoy, and I read a lot of content that is shared by users who I don’t follow or engage with.

What do you do when you’re not working or hanging out online?

I’m just as social offline, as I am on. A lot of my spare time is taken up catching up with friends and family. I love to travel too! A firm believer that “travel is the only thing you buy that makes your richer”…

Follow Alex Pollock on Twitter @socialpolly 

JOIN Jobhop NOW  

5 Big Mistakes The Non Social Jobseeker Makes

To say I need a job is a mistake

FACT: Business gets done online and that goes for recruitment too. Some people naturally use what’s available online to their advantage,they are the ultimate social jobseeker, however the non social jobseeker struggles and makes enormous mistakes.

This isn’t a rant about digital dirt as I cover that here in the post Digital Dirt and I urge you to read it if you’re not sure what digital dirt is all about, it will make your toes curl!

So what’s going wrong? What are the huge mistakes that jobseekers make?

Sounding desperate 

Even if you feel desperate you must never let desperation show it’s face, employers and recruiters do not like the smell of desperation. Instead of making an employer/recruiter feel confident that you’ve carefully researched the company and are making the right choice they’ll be concerned that you really don’t care and will take anything for the sake of having a job, who wants someone like that?

Someone who constantly whines on Twitter “i need a job” will not attract employers or recruiters, they will do the opposite and repel them instead.

Not being unique 

So what makes you different? Let’s say there’s six other people who want to work at the same company, who want to do the same job, who’ve connected and are chatting in the company community. Now, you all have roughly the same experience, the employer thinks each one of you could be suitable for a future position, so why should an employer choose you above anyone else? This is a big mistake many jobseekers make, by not having a U.S.P (unique selling point) you don’t give an employer/recruiter a stand out reason to choose you.

You should take note, if you don’t stand out, then you’ll find it very difficult to attract employers/recruiters on line in the first place.

Not evolving

Are you a job seeker who complains that in order to do a particular job you’ll need to get a qualification, learn a new skill or have at least six months experience. How much do you want to work for that company? If you really want it you’ll get the experience, you’ll learn the new skill, you’ll study and get the qualification. You can’t even use the excuse that coaching is expensive because there’s so many free online resources that can help you get more qualified for a job. The world we’re in is forever changing and you have to change with it, especially if you’re thinking about getting a digital job, you cannot afford to stagnate. Do not be one of those candidates who never evolve.

Not joining groups 

Groups are everywhere on the internet but many job seekers have no job strategy and don’t realise that joining groups can be highly effective. Someone looking for a tech job would benefit from joining tech groups on meetup.com. These groups of people ( communities) look out for each other and open doors to opportunity for each other, it’s always about who you know. Someone looking to get into the financial industry would benefit from joining financial groups on Linkedin, someone wanting to get into marketing should get chatting in communities on Twitter as well as other platforms. If you’re not sure where these groups are then a starting point is to follow an influencer within the industry you want to break into, see where they’re hanging out and who with, then get involved.

Not employer hunting 

Many job seekers do exactly that, seek jobs, sometimes any job, this is wrong. Before you do any seeking or hunting you have to hunt the employer and research what there is to know on the company you want to work for. Today all that information is at our fingertips, there’s no excuse not to find out what makes the company tick and why you’ll be an important cog in its wheel. When you do your research properly you’ll know who it is who does the recruiting, you’ll find out where they hang out online, you’ll make contact. Having a strategy and knowing what tactics to use will make securing a great job, not just any job, a lot easier.

These mistakes are happening every second, just search “I need a job” on hootsuite or tweetdeck and see how many people are saying the same thing FACT: It doesn’t work, it’s a big mistake.

JOIN Jobhop NOW 

Julie Bishop Jobhop.co.uk

Follow Julie on Twitter @jobhopjulie

Let’s connect on Google+
follow us in feedly

Get A Digital Job In 4 Strategic Steps

Digital jobs

The world is digital, and you need to keep up.

Many companies are focusing on digital media jobs, whether that’s in social media marketing, content creation or working in web design. If you’ve decided it’s time to make the move into a digital career try putting these four strategic steps into practice.

Boost Your Online Reputation And Presence

You’re not going to get a job in social media marketing if you can’t market your own social profiles. Social media marketing isn’t the only digital job that will pass you by, all the other digital jobs will pass you by too if you’re not current and present. It’s so important to have a good online presence and a good online reputation.

Find Something You Love

Not all digital jobs are going to be right for you. You may love web design, or being a community manager but you may loath the idea of creating advertising campaigns. It’s time to do your research into the different digital jobs available, find the ones that interest you. Once you’ve found the areas that excite you, develop your skills and get as much experience as possible, this may mean doing some voluntary work at first. Ask yourself are you excited and passionate about what it is you want to do? If you are you will naturally put more effort in which will come across in any applications you make.

Keep Up To Date

The world of digital media is changing on a daily basis and you have to keep up. New applications are developed, algorithms are changed and new techniques are found. It’s up to you to do the continual research to stay on top of it all. An employer will always want someone who can keep their business up to date on all the new techniques and tactics.

Have Some Employer Attraction

What industry is it that you want to work in? Become a thought leader, put your views and opinions out there across the social networks. The idea is that the ideal employer within the industry that you want to get into will see your posts, hopefully like your ideas & reach out to connect. Once a connection is made you can build on forming a relationship. Many employers and recruiters read the posts of many bloggers and sometimes those bloggers become employees, so get blogging, write about the solution your potential employer is looking for. We call this attracting your employer.

It is possible to get a digital job. The strategic steps above will help find your passion, find your job  or get the right job to find you.

JOIN Jobhop NOW

Alex James

Community assistant at Jobhop

follow us in feedly

Follow us on Google+

 photo credit Intel Free Press 

Job Hashtags For Twitter

We had a brilliant response from a previous post about job hashtags.

If you haven’t read it yet then please read it here at What The #Hashtag Is A Hashtag

Many people had never thought about using a hashtag to help them in their hunt for a job,many had never considered their importance, however a few people had used them for fun.

After that post went out we had messages from people asking us “Where do they find the hashtags?” “How do they know if it’s a good hashtag to use?” “What if they only wanted to work in Bristol, could a hashtag help with that?”

Because of your questions we put together a few slides of the best U.K #job hashtags currently being used on Twitter.

It would be great to hear if any of these hashtags work for you

I ask you one favour and that is to share these #hashtags with other jobseekers ..Thank you :)

JOIN Jobhop NOW 

Julie Bishop Jobhop.co.uk

Follow Julie on Twitter @jobhopjulie

Let’s connect on Google+

Do You Want A Job As A Community Manager ?

Community manager job

 

 

As technology develops, more marketing options have sprung out of the woodwork for companies. This has led to a number of companies wanting to use social media and other online marketing tactics.

The problem is they are too time consuming for business owners, who end up hiring community managers.

Getting a role as a community manager could be a great opportunity for you, but there are certain skills you need to make sure you have.

The Ability to Communicate Well

You won’t just be involved in typing promotional tweets or Facebook posts. Many customers and clients will take to social media to complain and ask questions. It will be up to you as the community manager to try and lessen the effect of the negative complaints and answer all the questions fully and helpfully. This all requires extremely good communication skills.

The Patience and Empathy

You need a lot of patience when it comes to social media. Some people won’t reply as soon as you want them, while others will struggle to understand the details. They may not even want to click a link to read through the details. At the same time, you need the empathy to understand the positions of your clients or customers. If you can’t understand your customers and put yourself in their shoes, you’re not going to be able to effective use the social networking.

Organisational Skills to Manage Different Accounts

You won’t just manage one Twitter feed or one Facebook page. There is so much to being a community manager and organisational skills are a must. It’s important to learn all the different platforms, figure out what works best on each one, craft great content and then give each platform the same amount of time.

The Passion for the Company

It’s no point building the brand of a company that you have no interest in. The whole point of using the online platforms is to get people excited about the products or services on offer. The aim is to make them feel like your company is the only choice. You will get that point across in a compelling way when you have the passion.

So, do you want to be a community manager? This isn’t a job where you get to sit behind a desk and chat away to friends. There is a lot of work that goes into building the brand and keeping customers happy.

JOIN Jobhop NOW

Alex James

Community assistant at Jobhop

Follow us on Google+

 pic credit  photo credit: Espacio CAMON via photopin cc

Six Rules To Being A Social Jobseeker

The social jobseeker social media rules

Social jobseekers there’s a few things to keep in mind which will help you. Remember the six rules to being a successful online social jobseeker and you should find it a bit easier to get your dream job.

Social spelling 

Do not think for one minute that because you’re using social media you don’t have to worry about your spelling, like you would with your CV. Employers and recruiters are put off by bad spelling and grammar, regardless if it’s on your CV or one of your social profiles.

Social I

Always write in the first person when filling in your online social profiles. People like to connect with people and that’s the same with employers, remember it’s networking. Writing in the third person, which is to refer to yourself as if you were someone else, creates a barrier. The last thing you want is to have any barriers, you should always sound accessible.

Social shouting

This is not acceptable. If you’re a person who is not going to engage and just keeps shouting out “I want a job” then you will be very annoying. Social networking is about engaging, contributing, and connecting. If all you do is  just continuously post a link to your online CV and nothing else, people can report you for spam. You may not think your CV is spam but it’s just not acceptable to continuously post the same link to everyone.

Social capital

What would you say if you were asked this question at an interview “How many connections do you have on Linkedin?” This is becoming a popular question at many interviews, especially in sales, finance, marketing, and fundraising roles. Social capital is all about the connections you’ve got and the value of those connections to the company. If you can bring new potential customers with you in the connections you have, you’re already of value to the employer. Make sure to build up your social capital with strong, valuable connections.

Social Proof

Everyone feels a bit better when they have proof, the same goes for employers. How many recommendations do you have on Linkedin? When an employer or recruiter views your Linkedin profile (and they will)  and let’s say you haven’t got any recommendations, then they compare it with someone who has the same skills, however they have ten great recommendations, which one do you think the employer would be drawn to? Social proof can also be the great comments you get on your blog posts, the amount of times your blog posts are shared, how many people recommend you across twitter, how many people embed your presentations and more.

Social workout 

Work out on your social presence daily. If you decide to use Twitter then have a system set up that you will get into the habit of doing your social media daily. Your system could be to connect with five influencers every day, RT at least five interesting posts within the industry that you’d like to work for, engage with employees at the company you want to work for, follow x amount of people & join in with an industry chat. A workout on Facebook may consist of posting at an optimum time, connect with x amount of people, start a discussion in a group or engage on a page and the same with other platforms. Setting a daily social work out keeps you on track.

JOIN Jobhop NOW 

Julie Bishop Jobhop.co.uk

Follow Julie on Twitter @jobhopjulie

Let’s connect on Google+

Pic credit Dean Meyers 

 

Social Media As A Career Option

Interviewers note: I had the pleasure of interviewing Tim Miller who chats about when his interest in social media started and how he found out that social media could be a career option.

What did you study at University?
I studied History & Politics at University and then moved on to take a course in Public Relations. For me history was a really good starting point because it was a subject I thoroughly enjoyed and it helped develop my writing skills. This has been really helpful in my work in social media especially when it comes to writing interesting blog posts that encourage engagement and discussion. The course I took in Public Relations was heavily focused on social media because it is now one of the most important ways organisations communicate. It gave me the opportunity to learn about new and up and coming social networks. I remember looking at Pinterest which, at the time, was still largely unknown and it is incredible how quickly it has grown to become one of the major social networks people use.

How did your interest in social media start?

I have always had an interest in social media since I was young. The first social networks I remember using were Myspace and MSN Messenger followed by Facebook which I joined relatively early on. What I loved about using social networks was how easy it was to communicate with friends. Social networks also have a much more informal environment which is why I preferred using them compared to sending an email. Over the years I have joined Twitter, LinkedIn, Pinterest, Blogger and YouTube because they all offer different ways to communicate with people and are a great way of not only keeping up to date with current affairs and topical issues but also discussing them with other people and sharing opinions.

When did you think you’d like a career which involved social media?

I always enjoyed using social media in my personal life but at school when teachers discussed careers with me and my classmates social media was never mentioned. I was never really told that social media was a career option at school but at University I realised the great potential a career in social media had. Lots of companies were rapidly joining social networks but often did not have a clear plan on why they were using social media. Others were using social media but merely to promote themselves or just as another means of advertising. For me social media had always been about engaging with people and sharing content and when I started looking around for jobs I found that this is what a lot of companies were looking for people to do.

How did you go about starting your career in social media?

The first thing I did was to go through all my social networks to make sure they looked professional. On social networks which I used only for keeping in contact with friends and family I make sure they were private. It still amazes me how oblivious some job seekers are to the stuff they post online. One of the first things I do when researching a company is to look at their social media pages and employers do the same when looking at candidates so having professional looking social networks is extremely important. In terms of looking for a job I started a blog to show that I was dedicated and had an interest in a career in social media and also joined LinkedIn. After getting in contact with my local council they offered me an internship which gave me hands on experience of using social media for an organisation.
What is it you do today?
I am currently working for abbotFox estate agents in Norwich as a Community Manager. It is a social media focused role and I engage with local residents and businesses on Twitter, Facebook and Pinterest to promote the abbotFox brand and raise awareness. As well as this I write a weekly blog for the abbotFox website, help organise social media competitions and share content giving advice to people looking to move house. I also give guest lectures at my University about social media and its importance in communication strategies.
What drives you?
When working in social media I think it is really important to be passionate about the company you are working for. I grew up in London but moved to Norwich because when I studied at UEA I realised how amazing Norwich is and didn’t want to leave. abbotFox estate agents is an independent agent in Norwich which means that the work I do is about engaging with people in Norwich and also promoting the city which is something I really enjoy doing. As well as this I have been helping to promote the Norfolk Legends campaign which is run by abbotFox and helps raise money for a local Norwich charity and it drives me knowing that the work I am doing is helping people in Norwich.
Do you have a favourite platform, and if so why?
It is tempting to say that Facebook is my favourite platform because I have used it for a very long time and it is a great way of keeping in contact with friends and family. However, I would have to say that my favourite platform is Blogger. I think that writing a blog shows a real dedication to your industry because it does take a lot of time an effort especially if you are posting a couple of times a week. As well as sharing your own ideas Blogger makes it incredibly easy to keep up to date with blogs you are subscribed to. There are so many industry experts sharing their experience online completely for free in their blog and I think that it is just a fantastic resource and I would encourage anyone working in social media to join.
For anybody looking to get a social media based job what one piece of advice could you give?
I think the one piece of advice I would give is to show that you are passionate about using social media. There are many ways you can do this from writing your own blog, commenting on what other people share, engaging with people on Twitter etc. There is a huge amount of competition in the job market and I think that showing passion and enthusiasm really makes you stand out from the crowd.

 

Tim Miller Norwich Community Manager

Read more from Tim at Developing Conversations 

Follow Tim on Twitter @timothyjohn91

Community manager at abbotFox Norwich

Get A Blog And Get A Job

Get a Blog get a job

You don’t have to be a professional writer to get started on a blog, however if you have a natural flair for writing, all the better. Over time, like anything else, practise makes perfect, or somewhere near to perfect.

By regularly writing good content about your industry or the industry you want to get into, you’ll quickly build an audience of readers, one of those readers could be a potential employer. Perhaps you’re a physiotherapist who wants to break into the football world, then start blogging about footballers injuries, particular footballers accidents and even footballers who kick around over the park, the types of aches and sprains they sometimes suffer from. If you’re a designer, you could blog about what interiors or fashion works, what doesn’t, cool colours and future trends. Remember you’re speaking to your audience, within that audience could be your future employer,think about why they might be reading your blog,are they looking for a solution? Are you giving them a solution? How can they contact you? How can they find out more about you?

Setting up a blog is easy, sites like wordpress.com and Blogger make it effortless for you. If you’re willing to be a bit more adventurous you could buy your own domain name and create your own blog/website.

  • Once you start to blog don’t stop after the first couple of posts because you think that no one is reading, many people are spectators, they will not want to leave a comment, they will not share it they just want to read it. Never start a blog then just leave it, your audience will leave it too and wont come back.
  • Make sure your blog is easy to share, have social share buttons at the top of your blog and at the bottom, that way your reader doesn’t have to scroll back up again to share it. Sharing gets your blog out to a wider audience and remember you want it to reach your future employer, so make sure your readers can tweet it, post to Facebook, share on Linkedin, bookmark it , G+ and pin it!
  • Be visual and insert a picture into the post. This will welcome the eye onto the page & make it more appealing. A good picture becomes pinnable on Pinterest which leads people  back to your blog and to you.
  • Look out for trends which you could write about. If there’s some talk about a new widget being developed that would create a solution within your industry and everyone is excited about it, make it your job to keep people in the loop about it.  Because people are curious about this new widget they will search for more information across the internet and if you’re smart you’ll have them coming to your blog to read all about it. Become the “GOTO” person in your industry for up to date knowledge and news, doing this will soon get you known to employers.
  • Acknowledge others within your industry. This can be very powerful, by acknowledging other thought leaders within your industry with a reference link back to their site, a write up about them, or perhaps recommending a course you done of theirs, will help you in the long run. It’s always an honour to be acknowledged and you’ll be surprised to how much help you’ll get back in return. Acknowledging others in your blog can open doors to opportunity for you.
  • Keep your blog up to date, there’s nothing worse than an employer or a recruiter doing their research on you and them finding your non active blog
  • Do not click publish until you do a spelling and grammar check. You’re hoping for potential employers to be looking at your posts and they will not be impressed if it’s full of spelling mistakes.
  • Remember to include a call to action at the end of your post telling the reader what you’d like them to do now. If you’d like them to get in touch then tell them and signpost them to your contact details, if you want them to share your post then again, tell them. I would even go as far as saying who you’d like to work for and say please share this blog post with them ..Remember the old saying “If you don’t ask you don’t get”

Writing a blog takes commitment however if you do it well it could potentially open many doors for you

JOIN Jobhop NOW 

Julie Bishop Jobhop.co.uk

Follow Julie on Twitter @jobhopjulie

Let’s connect on Google+

Pic credit Stuart Miles