Tag Archives: social media

5 Big Mistakes The Non Social Jobseeker Makes

To say I need a job is a mistake

FACT: Business gets done online and that goes for recruitment too. Some people naturally use what’s available online to their advantage,they are the ultimate social jobseeker, however the non social jobseeker struggles and makes enormous mistakes.

This isn’t a rant about digital dirt as I cover that here in the post Digital Dirt and I urge you to read it if you’re not sure what digital dirt is all about, it will make your toes curl!

So what’s going wrong? What are the huge mistakes that jobseekers make?

Sounding desperate 

Even if you feel desperate you must never let desperation show it’s face, employers and recruiters do not like the smell of desperation. Instead of making an employer/recruiter feel confident that you’ve carefully researched the company and are making the right choice they’ll be concerned that you really don’t care and will take anything for the sake of having a job, who wants someone like that?

Someone who constantly whines on Twitter “i need a job” will not attract employers or recruiters, they will do the opposite and repel them instead.

Not being unique 

So what makes you different? Let’s say there’s six other people who want to work at the same company, who want to do the same job, who’ve connected and are chatting in the company community. Now, you all have roughly the same experience, the employer thinks each one of you could be suitable for a future position, so why should an employer choose you above anyone else? This is a big mistake many jobseekers make, by not having a U.S.P (unique selling point) you don’t give an employer/recruiter a stand out reason to choose you.

You should take note, if you don’t stand out, then you’ll find it very difficult to attract employers/recruiters on line in the first place.

Not evolving

Are you a job seeker who complains that in order to do a particular job you’ll need to get a qualification, learn a new skill or have at least six months experience. How much do you want to work for that company? If you really want it you’ll get the experience, you’ll learn the new skill, you’ll study and get the qualification. You can’t even use the excuse that coaching is expensive because there’s so many free online resources that can help you get more qualified for a job. The world we’re in is forever changing and you have to change with it, especially if you’re thinking about getting a digital job, you cannot afford to stagnate. Do not be one of those candidates who never evolve.

Not joining groups 

Groups are everywhere on the internet but many job seekers have no job strategy and don’t realise that joining groups can be highly effective. Someone looking for a tech job would benefit from joining tech groups on meetup.com. These groups of people ( communities) look out for each other and open doors to opportunity for each other, it’s always about who you know. Someone looking to get into the financial industry would benefit from joining financial groups on Linkedin, someone wanting to get into marketing should get chatting in communities on Twitter as well as other platforms. If you’re not sure where these groups are then a starting point is to follow an influencer within the industry you want to break into, see where they’re hanging out and who with, then get involved.

Not employer hunting 

Many job seekers do exactly that, seek jobs, sometimes any job, this is wrong. Before you do any seeking or hunting you have to hunt the employer and research what that there is to know on the company you want to work for. Today all that information is at our fingertips so there’s no excuse not to find out what makes the company tick and why you’ll be an important cog in its wheel. When you do your research properly you’ll know who it is who does the recruiting, you’ll find out where they hang out online, you’ll make contact. Having a strategy and knowing what tactics to use will make securing a great job, not just any job, a lot easier.

These mistakes are happening every second, just search “I need a job” on hootsuite or tweetdeck and see how many people are saying the same thing FACT: It doesn’t work, it’s a big mistake.

JOIN Jobhop NOW 

Julie Bishop Jobhop.co.uk

Follow Julie on Twitter @jobhopjulie

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Get A Digital Job In 4 Strategic Steps

Digital jobs

The world is digital, and you need to keep up.

Many companies are focusing on digital media jobs, whether that’s in social media marketing, content creation or working in web design. If you’ve decided it’s time to make the move into a digital career try putting these four strategic steps into practice.

Boost Your Online Reputation And Presence

You’re not going to get a job in social media marketing if you can’t market your own social profiles. Social media marketing isn’t the only digital job that will pass you by, all the other digital jobs will pass you by too if you’re not current and present. It’s so important to have a good online presence and a good online reputation.

Find Something You Love

Not all digital jobs are going to be right for you. You may love web design, or being a community manager but you may loath the idea of creating advertising campaigns. It’s time to do your research into the different digital jobs available, find the ones that interest you. Once you’ve found the areas that excite you, develop your skills and get as much experience as possible, this may mean doing some voluntary work at first. Ask yourself are you excited and passionate about what it is you want to do? If you are you will naturally put more effort in which will come across in any applications you make.

Keep Up To Date

The world of digital media is changing on a daily basis and you have to keep up. New applications are developed, algorithms are changed and new techniques are found. It’s up to you to do the continual research to stay on top of it all. An employer will always want someone who can keep their business up to date on all the new techniques and tactics.

Have Some Employer Attraction

What industry is it that you want to work in? Become a thought leader, put your views and opinions out there across the social networks. The idea is that the ideal employer within the industry that you want to get into will see your posts, hopefully like your ideas & reach out to connect. Once a connection is made you can build on forming a relationship. Many employers and recruiters read the posts of many bloggers and sometimes those bloggers become employees, so get blogging, write about the solution your potential employer is looking for. We call this attracting your employer.

It is possible to get a digital job. The strategic steps above will help find your passion, find your job  or get the right job to find you.


Alex James

Community assistant at Jobhop

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 photo credit Intel Free Press 

Job Hashtags For Twitter

We had a brilliant response from a previous post about job hashtags.

If you haven’t read it yet then please read it here at What The #Hashtag Is A Hashtag

Many people had never thought about using a hashtag to help them in their hunt for a job,many had never considered their importance, however a few people had used them for fun.

After that post went out we had messages from people asking us “Where do they find the hashtags?” “How do they know if it’s a good hashtag to use?” “What if they only wanted to work in Bristol, could a hashtag help with that?”

Because of your questions we put together a few slides of the best U.K #job hashtags currently being used on Twitter.

It would be great to hear if any of these hashtags work for you

I ask you one favour and that is to share these #hashtags with other jobseekers ..Thank you :)

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Julie Bishop Jobhop.co.uk

Follow Julie on Twitter @jobhopjulie

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Do You Want A Job As A Community Manager ?

Community manager job



As technology develops, more marketing options have sprung out of the woodwork for companies. This has led to a number of companies wanting to use social media and other online marketing tactics.

The problem is they are too time consuming for business owners, who end up hiring community managers.

Getting a role as a community manager could be a great opportunity for you, but there are certain skills you need to make sure you have.

The Ability to Communicate Well

You won’t just be involved in typing promotional tweets or Facebook posts. Many customers and clients will take to social media to complain and ask questions. It will be up to you as the community manager to try and lessen the effect of the negative complaints and answer all the questions fully and helpfully. This all requires extremely good communication skills.

The Patience and Empathy

You need a lot of patience when it comes to social media. Some people won’t reply as soon as you want them, while others will struggle to understand the details. They may not even want to click a link to read through the details. At the same time, you need the empathy to understand the positions of your clients or customers. If you can’t understand your customers and put yourself in their shoes, you’re not going to be able to effective use the social networking.

Organisational Skills to Manage Different Accounts

You won’t just manage one Twitter feed or one Facebook page. There is so much to being a community manager and organisational skills are a must. It’s important to learn all the different platforms, figure out what works best on each one, craft great content and then give each platform the same amount of time.

The Passion for the Company

It’s no point building the brand of a company that you have no interest in. The whole point of using the online platforms is to get people excited about the products or services on offer. The aim is to make them feel like your company is the only choice. You will get that point across in a compelling way when you have the passion.

So, do you want to be a community manager? This isn’t a job where you get to sit behind a desk and chat away to friends. There is a lot of work that goes into building the brand and keeping customers happy.


Alex James

Community assistant at Jobhop

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 pic credit  photo credit: Espacio CAMON via photopin cc

Six Rules To Being A Social Jobseeker

The social jobseeker social media rules

Social jobseekers there’s a few things to keep in mind which will help you. Remember the six rules to being a successful online social jobseeker and you should find it a bit easier to get your dream job.

Social spelling 

Do not think for one minute that because you’re using social media you don’t have to worry about your spelling, like you would with your CV. Employers and recruiters are put off by bad spelling and grammar, regardless if it’s on your CV or one of your social profiles.

Social I

Always write in the first person when filling in your online social profiles. People like to connect with people and that’s the same with employers, remember it’s networking. Writing in the third person, which is to refer to yourself as if you were someone else, creates a barrier. The last thing you want is to have any barriers, you should always sound accessible.

Social shouting

This is not acceptable. If you’re a person who is not going to engage and just keeps shouting out “I want a job” then you will be very annoying. Social networking is about engaging, contributing, and connecting. If all you do is  just continuously post a link to your online CV and nothing else, people can report you for spam. You may not think your CV is spam but it’s just not acceptable to continuously post the same link to everyone.

Social capital

What would you say if you were asked this question at an interview “How many connections do you have on Linkedin?” This is becoming a popular question at many interviews, especially in sales, finance, marketing, and fundraising roles. Social capital is all about the connections you’ve got and the value of those connections to the company. If you can bring new potential customers with you in the connections you have, you’re already of value to the employer. Make sure to build up your social capital with strong, valuable connections.

Social Proof

Everyone feels a bit better when they have proof, the same goes for employers. How many recommendations do you have on Linkedin? When an employer or recruiter views your Linkedin profile (and they will)  and let’s say you haven’t got any recommendations, then they compare it with someone who has the same skills, however they have ten great recommendations, which one do you think the employer would be drawn to? Social proof can also be the great comments you get on your blog posts, the amount of times your blog posts are shared, how many people recommend you across twitter, how many people embed your presentations and more.

Social workout 

Work out on your social presence daily. If you decide to use Twitter then have a system set up that you will get into the habit of doing your social media daily. Your system could be to connect with five influencers very day, RT at least five interesting posts within the industry that you’d like to work for, engage with employees at the company you want to work for, follow x amount of people & join in with an industry chat. A workout on Facebook may consist of posting at an optimum time, connect with x amount of people, start a discussion in a group or engage on a page and the same with other platforms. Setting a daily social work out keeps you on track.

JOIN Jobhop NOW 

Julie Bishop Jobhop.co.uk

Follow Julie on Twitter @jobhopjulie

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Pic credit Dean Meyers 


Social Media As A Career Option

Interviewers note: I had the pleasure of interviewing Tim Miller who chats about when his interest in social media started and how he found out that social media could be a career option.

What did you study at University?
I studied History & Politics at University and then moved on to take a course in Public Relations. For me history was a really good starting point because it was a subject I thoroughly enjoyed and it helped develop my writing skills. This has been really helpful in my work in social media especially when it comes to writing interesting blog posts that encourage engagement and discussion. The course I took in Public Relations was heavily focused on social media because it is now one of the most important ways organisations communicate. It gave me the opportunity to learn about new and up and coming social networks. I remember looking at Pinterest which, at the time, was still largely unknown and it is incredible how quickly it has grown to become one of the major social networks people use.

How did your interest in social media start?

I have always had an interest in social media since I was young. The first social networks I remember using were Myspace and MSN Messenger followed by Facebook which I joined relatively early on. What I loved about using social networks was how easy it was to communicate with friends. Social networks also have a much more informal environment which is why I preferred using them compared to sending an email. Over the years I have joined Twitter, LinkedIn, Pinterest, Blogger and YouTube because they all offer different ways to communicate with people and are a great way of not only keeping up to date with current affairs and topical issues but also discussing them with other people and sharing opinions.

When did you think you’d like a career which involved social media?

I always enjoyed using social media in my personal life but at school when teachers discussed careers with me and my classmates social media was never mentioned. I was never really told that social media was a career option at school but at University I realised the great potential a career in social media had. Lots of companies were rapidly joining social networks but often did not have a clear plan on why they were using social media. Others were using social media but merely to promote themselves or just as another means of advertising. For me social media had always been about engaging with people and sharing content and when I started looking around for jobs I found that this is what a lot of companies were looking for people to do.

How did you go about starting your career in social media?

The first thing I did was to go through all my social networks to make sure they looked professional. On social networks which I used only for keeping in contact with friends and family I make sure they were private. It still amazes me how oblivious some job seekers are to the stuff they post online. One of the first things I do when researching a company is to look at their social media pages and employers do the same when looking at candidates so having professional looking social networks is extremely important. In terms of looking for a job I started a blog to show that I was dedicated and had an interest in a career in social media and also joined LinkedIn. After getting in contact with my local council they offered me an internship which gave me hands on experience of using social media for an organisation.
What is it you do today?
I am currently working for abbotFox estate agents in Norwich as a Community Manager. It is a social media focused role and I engage with local residents and businesses on Twitter, Facebook and Pinterest to promote the abbotFox brand and raise awareness. As well as this I write a weekly blog for the abbotFox website, help organise social media competitions and share content giving advice to people looking to move house. I also give guest lectures at my University about social media and its importance in communication strategies.
What drives you?
When working in social media I think it is really important to be passionate about the company you are working for. I grew up in London but moved to Norwich because when I studied at UEA I realised how amazing Norwich is and didn’t want to leave. abbotFox estate agents is an independent agent in Norwich which means that the work I do is about engaging with people in Norwich and also promoting the city which is something I really enjoy doing. As well as this I have been helping to promote the Norfolk Legends campaign which is run by abbotFox and helps raise money for a local Norwich charity and it drives me knowing that the work I am doing is helping people in Norwich.
Do you have a favourite platform, and if so why?
It is tempting to say that Facebook is my favourite platform because I have used it for a very long time and it is a great way of keeping in contact with friends and family. However, I would have to say that my favourite platform is Blogger. I think that writing a blog shows a real dedication to your industry because it does take a lot of time an effort especially if you are posting a couple of times a week. As well as sharing your own ideas Blogger makes it incredibly easy to keep up to date with blogs you are subscribed to. There are so many industry experts sharing their experience online completely for free in their blog and I think that it is just a fantastic resource and I would encourage anyone working in social media to join.
For anybody looking to get a social media based job what one piece of advice could you give?
I think the one piece of advice I would give is to show that you are passionate about using social media. There are many ways you can do this from writing your own blog, commenting on what other people share, engaging with people on Twitter etc. There is a huge amount of competition in the job market and I think that showing passion and enthusiasm really makes you stand out from the crowd.


Tim Miller Norwich Community Manager

Read more from Tim at Developing Conversations 

Follow Tim on Twitter @timothyjohn91

Community manager at abbotFox Norwich

Get A Blog And Get A Job

Get a Blog get a job

You don’t have to be a professional writer to get started on a blog, however if you have a natural flair for writing, all the better. Over time, like anything else, practise makes perfect, or somewhere near to perfect.

By regularly writing good content about your industry or the industry you want to get into, you’ll quickly build an audience of readers, one of those readers could be a potential employer. Perhaps you’re a physiotherapist who wants to break into the football world, then start blogging about footballers injuries, particular footballers accidents and even footballers who kick around over the park, the types of aches and sprains they sometimes suffer from. If you’re a designer, you could blog about what interiors or fashion works, what doesn’t, cool colours and future trends. Remember you’re speaking to your audience, within that audience could be your future employer,think about why they might be reading your blog,are they looking for a solution? Are you giving them a solution? How can they contact you? How can they find out more about you?

Setting up a blog is easy, sites like wordpress.com and Blogger make it effortless for you. If you’re willing to be a bit more adventurous you could buy your own domain name and create your own blog/website.

  • Once you start to blog don’t stop after the first couple of posts because you think that no one is reading, many people are spectators, they will not want to leave a comment, they will not share it they just want to read it. Never start a blog then just leave it, your audience will leave it too and wont come back.
  • Make sure your blog is easy to share, have social share buttons at the top of your blog and at the bottom, that way your reader doesn’t have to scroll back up again to share it. Sharing gets your blog out to a wider audience and remember you want it to reach your future employer, so make sure your readers can tweet it, post to Facebook, share on Linkedin, bookmark it , G+ and pin it!
  • Be visual and insert a picture into the post. This will welcome the eye onto the page & make it more appealing. A good picture becomes pinnable on Pinterest which leads people  back to your blog and to you.
  • Look out for trends which you could write about. If there’s some talk about a new widget being developed that would create a solution within your industry and everyone is excited about it, make it your job to keep people in the loop about it.  Because people are curious about this new widget they will search for more information across the internet and if you’re smart you’ll have them coming to your blog to read all about it. Become the “GOTO” person in your industry for up to date knowledge and news, doing this will soon get you known to employers.
  • Acknowledge others within your industry. This can be very powerful, by acknowledging other thought leaders within your industry with a reference link back to their site, a write up about them, or perhaps recommending a course you done of theirs, will help you in the long run. It’s always an honour to be acknowledged and you’ll be surprised to how much help you’ll get back in return. Acknowledging others in your blog can open doors to opportunity for you.
  • Keep your blog up to date, there’s nothing worse than an employer or a recruiter doing their research on you and them finding your non active blog
  • Do not click publish until you do a spelling and grammar check. You’re hoping for potential employers to be looking at your posts and they will not be impressed if it’s full of spelling mistakes.
  • Remember to include a call to action at the end of your post telling the reader what you’d like them to do now. If you’d like them to get in touch then tell them and signpost them to your contact details, if you want them to share your post then again, tell them. I would even go as far as saying who you’d like to work for and say please share this blog post with them ..Remember the old saying “If you don’t ask you don’t get”

Writing a blog takes commitment however if you do it well it could potentially open many doors for you

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Julie Bishop Jobhop.co.uk

Follow Julie on Twitter @jobhopjulie

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Pic credit Stuart Miles




Jobhop To Jobseek

There’s social networking sites which you can adapt to your own needs with work in mind and there’s social networking sites purely with work in mind. Jobhop is one of those sites, it came about because there was a gap in the market, businesses need digital talent to survive, business decision makers hang out on Linkedin but our digital natives don’t.

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Approximately 80% of Linkedin users are 35 years plus and its average age of a user is the oldest of all social networking platforms. With this in mind you can see why young digital talent avoid it, which is a shame because there’s a need to connect the young and old generations.

Jobhop appeals to young job seekers, there’s a clear understanding that’s where they go to make the most of their profiles for employers or recruiters and there’s none of the “business networking” which you find on Linkedin. For young job seekers business networking has an air of stuffiness about it, now “socialising” that’s different.

When you speak with older generations about the term “jobhop” it’s something that’s always been frowned upon, but then again some of these people have been in the same employment for 30 years or more. Our young generation want to jobhop, to gain as much knowledge as they can from different sources, they also want to climb the career ladder fast and will jobhop to do so. The average life span of a job these days is three years, times are changing.

So if you’re a generation Y job seeker or generation Z soon to be job seeker try Jobhop

Generation Y Born 1977-1994

Generation Z Born 1995-2012

Even without having to register there’s a whole wealth of advice through it’s blog posts on the subject of how to connect with employers or recruiters using social media.

You could say Jobhop is a bit like a stepping stone to Linkedin, for a young social generation Linkedin can be scary. Like anything though, once you dip your toe in a few times you gradually get a bit braver. By getting the mindset of social networking for employment, on a platform made for the young generation, it all becomes a little less scary.

Jobhop profile header


Like most social networking sites theres a header where the first step is to upload a profile picture

Your picture can be a more natural shot than it has to be on Linkedin. Graphic designers, web developers, community managers, digital marketers, AV technicians, all probably have a more relaxed attitude when it comes to dressing for work and the companies they work for accommodate that. I would recommend a good headshot or an action shot, perhaps one of you working at your computer for example.

Now in edit profile you need to put a description into your header, remember the importance of keywords here. Once you’ve filled in your headline, remembering your keywords fill in your summary. Always think what type of job is it you’d like to attract, with that in mind put words related to that job into your summary. If you were a recruiter or an employer what words would you use to search for your ideal candidate? They are the words you need to be using in your summary.

Once you’ve done that you’ll need to click whether you’re a Hopper or a Company ( Hopper meaning Job Hopper/ Seeker )


In edit profile, next to summary, just before contact details you’ll see experience, click on that. You should now be in a section where you can add all your experience. Always think about how you can make all past experience relevant to the job you’re looking for today. Sometimes it will the case that you’re looking to do something completely different, I would  still recommend that you include all your past work experience, no recruiter or employer likes to see an unexplained gap.

Contact Details

Make it easy for a recruiter or employer to contact you. They can private message you on Jobhop but some of them may want to email you directly, so be accessible.

If you have a blog or website make sure you include the address as well as your Twitter name. One recommendation is that you include your Google+ url address to your profile, when Google makes a connection to your on line profiles and your content it helps you get found easier. To find out more read about Google Authorship

Once you’ve done all the ground to attract recruiters and employers it’s time to get connecting.

Unlike Linkedin there are no barriers you wont get asked how do you know someone, the ethos on jobhop is the same as when you’re out and about meeting people. Everyone starts off as strangers until they either approach you or you approach them to start chatting. You may get on brilliantly and be friends forever or perhaps you wont, in that case you don’t arrange to meet again, on Jobhop you would just remove them. Before you remove anyone though just ponder for a while, could they know anyone who could open doors to opportunity for you?


The best starting point is to go to “What’s happening on Jobhop” here you can view all the activity going on, favourite some posts, comment and connect with any Hoppers or companies of interest. Just under what’s happening is “Groups” Here you can join suitable groups, network and start connecting with more hoppers and companies.

Have a look at companies that you’re interested in working for and connect with them. A good thing about Jobhop is that you don’t need to be connected to send a company a public or a private message, all barriers are taken away enabling you to get as close to your job opportunity as you possibly can.

What’s new?

You have to constantly think about marketing yourself and what would make you attractive above anyone else to recruiters and employers?

One way to keep in peoples minds is to regularly share an update, in the box which says “what’s new?” onto your activity page.

Types of updates would be:

  • Sharing knowledge
  • Share your story
  • Latest projects
  • Your latest job interview and what you thought of their process
  • Job seeking tips for others
  • Job vacancies that you know of which aren’t suitable for you
  • Company expansion news, you may have heard but others haven’t yet.
  • Blog posts
  • Other great blog posts
  • Opportunities e.g internship, work experience, voluntary work
  • Employment days/fairs

Helping others will help you. If you haven’t, read the book The Go-Giver  I urge you to, this book will explain more about how helping or giving to others will help you in return. The main character Joe learns that when he changes his focus from getting to giving it leads to unexpected returns. It’s a very easy read with a very powerful message.

So by giving away freely your knowledge in your particular field of expertise you could attract an employer who’s looking for your skills for their business. By letting someone know that your local science research park is expanding could be reciprocated when a member of their family is looking for a web developer for a 6month contract.

You want to stand out in the minds of employers but you also want to stand out in the minds of other Hoppers. Remember this, you never know who knows who!

Just like jobseeking etiquette on Linkedin or any other platform, always respect others, check your spelling and grammar, respond if you get asked a question and remember that juicylucy@hotmail.co.uk is not a good contact email to have.

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Julie Bishop Jobhop.co.uk

Follow Julie on Twitter @jobhopjulie

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Using Pancake Day To Get Employment

Pancake Day for jobsHappy Pancake Day

I bet you’re wondering how am I going to get job seeking, candidate attraction, social media and pancakes into one blog post, well I just done it!

What I would like to chat about though is how job seekers can use Pancake Day to get noticed.

Of course this post isn’t going to appeal to all job seekers, however if you’re a chef, an events organiser, a budding journalist, a photographer, or a fashion designer, then you could definitely use Pancake Day to get noticed.

What you need to know is that on Pancake Day there’s a lot of people interested in pancakes, they’ll be sharing pancake comments, pancake photos, pancake videos, pancake vines and retreating pancake fillings. Can you ride this wave of interest in pancakes? Of course you can!


So you might be a particular type of chef, but think about how you could put a spin on the pancake, perhaps a different ingredient to get people talking. If you could create something unique for pancake day and showcase it on your blog or on your Pinterest board, then the traffic that comes to see it may look to see what else you create. Remember that the more shares you get then the more opportunities you get to be noticed, a recruiter for a top hotel might get to see your creation.

Events organiser

You dream about being a top events organiser but employers want experience, so go and get some. A pancake flipping day can be great fun, it’s also a great way to raise money for charity and raise your profile at the same time. Putting on small events like a Pancake flipping day all helps towards gaining experience to prove to employers you’re the person for the job.


Get an interview with a local restaurant who are putting pancakes on the menu and use the interview as part of your portfolio for employers. If you’ve recorded the interview you could create a podcast as well as turning into a blog interview.


Branch out into food photography on Pancake Day. Have fun with the photos, savoury and sweet pancakes may help open doors to jobs you hadn’t thought about.

Fashion designer

This is a quirky one, what about designing an outfit for Pancake Day? I’m sure it would be the type of creation that Lady Ga Ga would love!

So remember use the #hashtags with your posts tomorrow #pancakeday  #pancake and use of the day to get noticed.

Please leave a comment if you’re looking for help to attract employers and recruiters

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Julie Bishop Jobhop.co.uk

Follow Julie on Twitter @jobhopjulie

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Can Hootsuite Help You Get A Job?

Before you start reading this you really need to be using at least one social media platform, the more you’re using then the more you’ll see the benefits of using a dashboard like Hootsuite.

That’s right Hootsuite is classed as a social media management dashboard, a place where you can monitor what’s being said about you, your brand, your competitors and about certain keywords. It is used to schedule posts, track mentions and monitor the chatter. Once you’re ready to set a social media management dashboard up go to Hootsuite & register, it’s free however there are paid for upgrades should you wish to get more advanced.

Hootsuite allows you to create “streams” ( AKA columns) streams are set up to have different activity feeds going on at once.

If we take Twitter, one stream could be mentions, another could be tweets sent, the next could be tweets from a company you’re watching, the stream next to that could be a particular industry you’re interested in.

Job seeking using Hootsuite

Get the idea? You can create streams for locations ie London or go one step further and create a stream for the location and the job e.g London Marketing Jobs
Searching for jobs can be time consuming but when you have all your streams set up pulling in all the jobs, keywords and locations for you it becomes slightly easier

If you wanted to work locally you can Geo-target your searches which means the searches returned will be filtered, local to you. To do this you will see the magnifying glass (search icon) in the top right hand corner. Put your search in & click the compass looking icon to receive filtered local searches, you can save this search as stream if you wish. ( Geo-targeting is an upgrade)

Once you’ve got the hang of creating streams for one network you can go and create streams for others, as well as your Twitter you can create streams for Linkedin, Facebook, Googleplus and others, that’s once you’ve connected your social networks.

Hootsuite with Linkedin

You can search for jobs on Linkedin using Hootsuite
You will have to connect Linkedin into your social networks then you can then create a stream for it.
You’ll get a choice of my updates, all updates, all discussions, most popular discussions, company updates, schedules or dates or job search.

Hootsuite pulls in jobs from Linkedin










As well as any other updates, what’s important is creating a stream for company updates, depending on how many companies you’d like to work at would depend on the streams you’d create. Now that you have the company update streams you’re able to keep tabs on any developments which may create new jobs at your desired company. The other one is job search, by clicking on that and entering the keyword you want to search for e.g “marketing” then the stream created will be marketing jobs that are pulled into Hootsuite from Linkedin.

Hootsuite of course has an app so whilst you’re on the go you can watch your streams and act immediately to any developments.

If you do want to do marketing as a career you will be required to know how to use social media and that will include the use of a dashboard like Hootsuite. You may even be a natural whizz with social media and looking to carve yourself a career with your skills.

Many companies looking for a social media manager, assistant, community manager or an intern will ask how many years Hootsuite experience do you have?

If a career in social media excites you then a recommendation would be to get certified via the Hootsuite University

You do have to pay to go through the education that Hootsuite University has to offer, however it’s very reasonable and if you dedicate your time to completing the course and doing the exam within a month it’s a few pounds well worth spent.

The course is in easy to digest chunks, up to date videos. You’ll get to learn all the features and functions of a Hootsuite dashboard, plus more with webinars focussing on building upon your social media knowledge.

Get a Hootsuite social media certificate
Once you pass the exam you’ll earn industry recognised credentials which demonstrate your Hootsuite expertise. You’ll get a badge which you can attach to any of your emails, c.v’s or even put onto your blog. You will also get put into the certified professionals directory, which means anyone looking for a Hootsuite professional has the opportunity to find you.


Julie Bishop Jobhop.co.uk

Follow Julie on Twitter @jobhopjulie

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