Jobhop Jobhop's blog : Social Media Training For Employees
Social media training is a must for every employee at every company, it should be mandatory, without it things could go wrong, with it things could go very right.
Training should start immediately with all new employees, it should be part of their induction, empower them with social media and the company as a whole will see the benefits.
Some companies assume that because a few employees use Facebook they haven’t got to provide any training, how wrong they are!
Because some employees use Facebook it really doesn’t mean they know how to use social media to enhance a business, they may be really good at posting holiday pictures to their Facebook wall and liking their frends wedding pictures but this is quite different to being social for business.
With the right training your employees will have the confidence to share great company content, engage with ongoing and potential customers, whilst building a strong online brand. Training your employees to use social media responsibly will reduce the risk of someone crying out “You tweeted what?”
It makes sense to show your employees how to communicate online, as well as offline. When customers get to know the people from where they buy their products or services, they become loyal, people like to buy from people they know, like and trust. It makes sense to build that people to people connection online as well as offline, it should be encouraged and every employee should be shown how.
Some companies may say that they have one person “to do” their social media so they don’t need to train any other employees, wrong! It doesn’t mean that you don’t have a social media manager, a community manager or a content creator and blogger, it just means that everybody in the company understands the same mission, everyone embraces social and they are all given the tools to join in or help out where they can. It’s a bit like customer service, your company may have a customer service team but every employee understands customer service, its importance and every employee should be able to step in and help out when needed.
Once your employees are trained it doesn’t stop there, constant top up training and update alerts will always be required. Social media platforms change every minute, your employees should be told of any changes immediately, ideally via the platform the changes occur on.
For example if changes happen on Google+ then a G+ hangout would be a good idea, changes on Twitter would warrant a Twitter #chat, Facebook and Linkedin you could use the company group to discuss changes etc.. Other ways to deliver the updates could also include holding a webinar, podcast, Periscope, Slidehare presentation, a Youtube video or even email, ( bit boring) a newsletter or if everyone is under the same roof, an onsite training session.
As an employer look at the bigger picture, fully trained employees "being social" will do wonders for the company.
“We don’t have a choice on whether we do social media, the question is how well we do it” Erik Qualman
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Jule Bishop Jobhop.co.uk
In:
- Social media