Jobhop Jobhop's blog : QR Codes To Recruit
Could QR codes be part of your recruitment strategy?
QR codes are now becoming very popular but just in case some of you haven’t come across them yet QR stands for quick response & it’s a code, like a barcode but funkier, that can be read using a smart phone.
Once the QR code is scanned it can link back to a website, a video,a profile, text, tel number etc..
The scope for QR codes is huge but how can they be used to recruit candidates?
Adidas have used QR codes to recruit candidates successfully at tradeshows. They realised that whilst they were at these events promoting their products they could also attract potential employees.
Many passive candidates are at trade shows working for competitors, on other stands, which makes it difficult to actively recruit but a QR code takes a second to scan so you can capture talent whilst they walk past with their mobile in their hand.
Adidas found that by using the QR technology it reduced costs, they held less recruiting events, they built a talent community and they saved time.
If you still want to do job fairs then put your QR code onto stickers & give them out to candidates as they walk past.
The point of QR codes in recruiting is to be able to reach the mobile candidate so you have to think where will your ideal candidate be? When will your candidate be mobile with their smart phone at hand?
Would your ideal candidate be on the tube/ train? at an airport?
Perhaps you’re looking for a technical minded person, what about at an internet cafe? Perhaps you could get your QR code onto the coffee cups at the cafe, or onto the window.
What if you need young recruits straight from college, perhaps getting the college to use your mouse mats with your QR code on them.
Billboards are a popular place for QR codes and upon some of these you’ll find MI5 recruiting candidates this way.
So think mobile candidates and think how can you reach them using QR codes to recruit whilst they’re on the move.
JOIN Jobhop and spread the word.
Julie Bishop Jobhop.co.uk
In:
- Social media