Jobhop Jobhop's blog : How To Market Yourself Effectively In The Job Hunt
When you apply for a job, think of yourself as a commodity. How are you going to sell yourself in such a way, that employers will jump at the opportunity of hiring you?
Here are some top tips from
The Graduate Recruitment Bureau on
“How to market yourself effectively in the job hunt”
1. CV Keywords:
If a job advertisement states, “we are looking for a driven, analytical and conscientious graduate…” include these skills in your CV. Employers will want to find an applicant that matches what they are looking for. They will use electronic scanners to check for their keywords to rank applications, so include their keywords and your CV will be ranked highly.
2. 30 seconds:
Employers tend to only look at your CV for about 30 seconds, so you are going to have to make sure your resume stands out. Write a punchy summary at the top of your CV, stating your skills and what you could bring to the company. Try to use bullet points when listing academic grades and skills, as it makes the reader’s job easier and makes your application more memorable.
3. Social media profiles:
Before even looking at your application, employers will look you up on social media sites. Because of the recent surge of digital marketing, use this to your advantage and build up your presence on social media. Start a blog to showcase your writing skills, set up a LinkedIn profile and connect with business professionals and get your name out there. However, make sure to use social media wisely. Employers will most likely look you up on Facebook and Twitter too, so make sure there is nothing on there that would be deemed controversial or inappropriate.
4. Work experience:
Employers want to see you are equipped with an understanding of the working world, so take on as much work experience as you can. This will help you develop your team work and communication skills that are vital for the work environment, but will also enable you to make great contacts and help you stand out. Voluntary work will impress an employer too.
5. Job interview preparation:
The job interview is the most important stage of the application process. This is your time to show you are the candidate they have been looking for, so make sure you come prepared. Arrive to the interview having researched the company and with questions you want to ask them. It will impress the employer if you bring this up there recent achievements and news as it will show you have taken the time to research the company and made an effort to make a good impression.
This article was written by Yasmin Codron, Online Researcher and Marketing Assistant for The Graduate Recruitment Bureau. Her work involves writing informative advice based articles to support graduates and students.
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