Jobhop Jobhop's blog : Facebook Job Targeting

Facebook job targeting

When you look at the job adverts, in papers, magazines, job boards off line as well as on line had it ever crossed your mind to place an advert yourself?

You may ask "Who is going to see my advert?" Admittedly if you place one in a shop window, a paper or a specific industry magazine then you are leaving it mainly to chance. What's the chance that the right person from the right industry, who is recruiting or collecting for their talent pool is in the right place at the right time to see your advert?

What if your advert can land right into the right persons lap, the chance that they would see it and read it would be far greater.

This is where Facebook job targeting becomes a great tool to use.

People just give information away freely on Facebook, it’s a marketing persons dream.

For example, if you have a Facebook profile and one of your interests was playing hockey, I bet you see a few adverts trying to sell hockey sticks.

If you liked a page “like” cross country runners, how long do you think it will be before you’re looking at running shoes that you somehow came across on Facebook! It’s all such a coincidence..let me tell you something “there is no such thing as coincidence”

So how does Facebook job targeting actually help you get a job?

Using Facebook adverts can get you in front of decision makers at companies you want to work for or in front of like minded people who can help you.

Facebook never asks for Job titles when anyone opens an account on it’s platform however it is part of a users identity so more often or not it is used somewhere.

So when you are placing your advert and you are working out the demographics ie you want your advert to reach people who live in London Age 35+ who like.. veterinary surgeon, veterinary, manager, partner, director, owner, veterinary medicine

Then you know that your advert is going to get in front of owners, partners, directors in veterinary or other veterinary people that can connect you.

Remember that people love Facebook is because it’s social so keep the advert social, this all helps with your edgerank on Facebook.. a way that Facebook scores and measures successful posts, its a ranking algorithm.

So when your chatting to old school buddies on Facebook next give some thought to what you can really achieve with Facebook.

JOIN Jobhop and spread the word.

Julie Bishop Jobhop.co.uk

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