Jobhop Jobhop's blog : Do You Want A Job As A Community Manager ?
As technology develops, more marketing options have sprung out of the woodwork for companies. This has led to a number of companies wanting to use social media and other online marketing tactics.
The problem is they are too time consuming for business owners, who end up hiring community managers.
Getting a role as a community manager could be a great opportunity for you, but there are certain skills you need to make sure you have.
The Ability to Communicate Well
You won’t just be involved in typing promotional tweets or Facebook posts. Many customers and clients will take to social media to complain and ask questions. It will be up to you as the community manager to try and lessen the effect of the negative complaints and answer all the questions fully and helpfully. This all requires extremely good communication skills.
The Patience and Empathy
You need a lot of patience when it comes to social media. Some people won’t reply as soon as you want them, while others will struggle to understand the details. They may not even want to click a link to read through the details. At the same time, you need the empathy to understand the positions of your clients or customers. If you can’t understand your customers and put yourself in their shoes, you’re not going to be able to effective use the social networking.
Organisational Skills to Manage Different Accounts
You won’t just manage one Twitter feed or one Facebook page. There is so much to being a community manager and organisational skills are a must. It’s important to learn all the different platforms, figure out what works best on each one, craft great content and then give each platform the same amount of time.
The Passion for the Company
It’s no point building the brand of a company that you have no interest in. The whole point of using the online platforms is to get people excited about the products or services on offer. The aim is to make them feel like your company is the only choice. You will get that point across in a compelling way when you have the passion.
So, do you want to be a community manager? This isn’t a job where you get to sit behind a desk and chat away to friends. There is a lot of work that goes into building the brand and keeping customers happy.
Here are some tips on how to get a social media job.
JOIN Jobhop and spread the word.
Alex James Jobhop.co.uk
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